Formula Companies = Marketing Genius!?

With the rise of amazing communities like Best for Babes, Eats on Feets and Kellymom I’m sure Big Formula is feeling the hit.  Obviously since they’re loosing formula sales they need to take a step back and rethink their target market’s needs.  Hence, observe this new spin: Similac Mom

SIMILAC MOM is a nutritional snack or meal replacement to help pregnant women and breastfeeding moms meet their nutritional needs. SIMILAC MOM is to be used as part of an overall healthy diet that includes following doctor’s recommendations for using prenatal vitamins.”

Similac (Similacrap?) Mom

Really?  I mean, really?  Clearly this is a spin off of the product Ensure which is also an Abbott product… but MEAL REPLACEMENT?

If you’re pregnant, planning on becoming pregnant, or you’re a nursing mother please don’t fall victim to this company’s poor marketing tactic.  They’re marketing to moms who are unwittingly wrapped up in the disease called “Perfection” by throwing “meal replacement” in the product description which makes me sick. 

You don’t need this product to be healthy.  You don’t need this product to replace any of your meals.  This product is not a miracle that will forgive all your bad eating habits by simply having it as a snack or in the place of a meal! 

Do you want to have a healthy pregnancy?  Eat real, nutritious food, take a prenatal vitamin, exercise and keep yourself balanced.

Do you want to be a healthy nursing mother?  Eat real, nutritious food, take a prenatal vitamin, exercise and keep yourself balanced.

No disgusting meal replacement/snack smoothie needed. 

I foresee a product geared toward dad and his little swimmers next.  Or, is that too far?

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1 Comment

Filed under Breastfeeding, Pregnancy

One response to “Formula Companies = Marketing Genius!?

  1. Ew. Just ew.

    “Meal replacement” makes me think diet. Which is really the last thing anyone should be doing when they’re pregnant or breastfeeding. Or really at any time.

    Food is not meant to come in a bottle, manufactured in a laboratory.

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